Mis at Coca Cola

forethought Information Systems at The Coca- the skinny familiarity Lewis Bianco Professor Rampersad CMS 315 collect 12/7/10 As a conception-wide leader in the soft drink and crapulence constancy, Coca pot chief(prenominal)tains a vast integrated and industrial structure which arranges to expire the blood line as smoothly as possible, and enhance on the whole virtu on the wholey inherent performance. To make this happen, and to grow to where Coca sess is as a clientele to daylight, they have amassed a large variety of products, and reached deeply into the global marketplace with these products.Some useful stats which uphold to realize the integrated landscape painting of The Coca-Cola Comp both be as follows as of 2009 the companionship employed 92,800 sight, featured a line of 3,ccc+ beverages, boasted 48 consecutive years of increased dividends, and had its products creation ex budge in over 200 different countries (The Coca-Cola participation, 2009). Howe ver, all of this expansion and growth as a business could not germinate place without signifi stooget internal structuring.The corporate structure of Coca-Cola utilizes a mix of broad(prenominal) end technology and computer constitutions, collaboration with bottling companies and retailers which exists on a large and impressive scale, as vigorous as a massive cerebrate on advertisement that is constantly on the competitive shore and the horizon of social developments in swan to toy their products near efficiently to customers.Customers ar of course, the final and most important link in this chain, and Coca-Cola has excelled at determination new and creative ways to reach its customers, season at the same time growing and expanding as a business in order to celebrate its position as the global leader in its industry. An example of Coca Colas highly large dominion over the beverage industry develops in the form of a statistic, one of several(prenominal)(prenominal) impo rtant statistics free-base on the Coca Cola corporate website which states that according to a 2009 study, people general consumed an average of 1. billion servings of Coca Cola products per day (The Coca-Cola Company, 2009). In order to manage all of this enceinte effectively, Coca-Cola employs a highly technological, highly structured system that includes 300 bottling companies case-by-case of Coca-Cola. The company works essentially by producing the syrups, concentrates, and base products used in Coca-Cola beverages. This is the main purpose of the Coca-Cola Company, along with advertisement and caution. After the syrups and bases be establishd, they are shipped to any of the 300 bottling companies, who finish and big money the final product.In this way, Coca-Cola is open to exist on a global level, while still working with local anesthetic bottling companies. This is an efficient way to manage such a huge distribution feat, and although corporate oversight patently still exists to a certain extent, it breaks the huge change of distribution up into smaller, more(prenominal) manageable chunks which remedy the over-all efficiency of the company. Bottling partners are for the majority not possess by Coca-Cola, and the company prides itself on allowing bottling partners to work totally separately in most cases.An important stat which highlights this corporate relationship between Coca-Cola and bottlers can be found in the Coca Cola 2007 Investors go off, where in a pie graph entitled Companys 2007 Worldwide Unit Case Volume by Bottler Relationship it shows that a majority 54% of its bottling operation is in non-controlling equity interest. The other portions of Coca Colas unit case volume are as follows 25% no ownership interest, 10% controlling interest, and 11% other which includes foodservice operations as well as the production of juice and sports drinks (The Coca-Cola Company, 2007).As we can see, the importance of these bottling pa rtners cannot be underestimated, as it is their responsibility to manufacture the product and package it to vendors, who are the next learn member in the structure of The Coca-Cola Company. The vendors are less(prenominal) intimately involved with the workings of the company as a whole but are every bit important as it is their job to actually change the products to customers. In this way, we see that the organizational structure that exists from at bottom and without The Coca-Cola Company is elegantly simple, and is prosperous for bottling companies who are allowed to take part in the ompany without being owned by it. This is definitely something that most consumers dont chicane about Coca-Cola, but it is a defining operator that makes the company what it is directly. It is obviously important to understand how this relates to instruction learning systems and in the sense of that term, without such systems in place the operation by which learning is collect that is neede d to make decisions on behalf of 300 independent bottlers as well as retailers would be a lots less easily manageable task.The Coca-Cola Company also has a erratic relationship with its retailers and vendors, the people who actually sell its products. Through Coca-Colas splendid nurture steering, they are able to reliably caterpillar tread information about their products and make adjustments to their business dodge accordingly online accordingly. We see that commission information systems are perfectly suited to a task homogeneous this as it allows Coca-Cola to gather bulk entropy on sales and incidents on the genius of those sales.This sixth sense into the market is a big reason why it is possible for Coca-Cola to operate on such a large level with independent businesses working together in this way. The information gained through the use of management information systems is utilized by Coca-Cola in several different levels of the business structure which was mentioned in detail earlier.A simple and effective way of summing up this process is laid out in the publication attention Information Systems, Controllers Hand withstand by the where it states MIS also enhances job performance throughout an institution. At the most senior levels, it provides the data and information to help the board and management make strategic decisions. At other levels, MIS provides the means through which the institutions activities are monitored and information is distributed to management, employees, and customers. (Comptroller of the property Administrator of National Banks). With this information, and general friendship on the matter it is easy to see that this method of gaining large amounts of data is becoming an industry banal by necessity and those businesses who utilize management information systems will have a competitive march on in their markets. This is due to the foresight that this data offers into who is buy products, how more are being bought, and where they are being bought.Another important area where management information systems come into play with The Coca-Cola Company is that of online sales, and especially in todays market no major business can afford to disregard this tool. As many companies do in todays industry, Coca-Cola chose to muster another business to help organize and run their e-commerce sector. This companys job is to essentially serve as a massive line of descent subject matter for Coca-Cola, in order to help with their distribution and transit of products that customers may buy online.The shift towards the importance of e-commerce created a change in the marketplace that in(predicate) companies were able to adapt to early on. The most noticeable change that companies had to undergo after the rise of e-commerce was the fact that focus and control shifted from the retailer to the customer in online markets. No longer were retailers allowed to choose the hours during which customers could purchase things, and the demand could not be affected by how much any given retailer ordered for stock.With the online shopping experience, the companies themselves had to stoop to the will of the customer in an even more in depth way than ever before. With this argufy of course came the necessity for increased data from online sales. A company like Coca-Cola has prospered very well from a combination of using all possible information to react to the changing market, as well as utilize some of the same practices that make them so successful with offline sales.Perhaps the biggest perk to having the earnings at Coca-Colas disposal for the purposes of collecting and utilizing data is the fact that the fixity of the internet can make for a much smoother over-all operation. As it is stated in the book E-Commerce by Ritendra Goel, delays in inventory tracking and management can ripple from the cash register all the way back to raw material production, creating inventory shortages at any stage of the value chain.The internet promises to increase business efficiency by bring down reporting delays and increasing reporting accuracy. Speed is intelligibly the business imperative for the value chain (Goel, 2007). This is a very important concept to understand as it shows how important the collection of up to date data is for a company like Coca-Cola, especially when the nature of their corporate structure contains over 300 independent bottlers and even more numbers of vendors and retailers. Effective management of all of this data is what allows this unique structure to prosper.Being a global leader in its market, The Coca-Cola Company is in a unique position as a business. It has over 80 years of history lowlife it, and in that time has grown to become one of the most recognizable names in the world when it comes to beverages. Because of this, they can accelerate past much of the investigate and development that younger, less established companies must undergo. However, with such a huge business, the need for effective and turbulent data collection and storage is absolutely imperative.The unique structure of the business, with Coca-Cola primarily making syrups and concentrates, while 300 bottling companies make the finished product calls for even more careful management and analyses of this data in order to turn these numbers and figures into profit. After researching into what makes this company cheque it is easy to see how Coca-Cola has become so successful in todays market.Bibliography Comptroller of the Currency Administrator of National Banks. (n. d. ). Management Information Systems Controllers Handbook. Retrieved celestial latitude 2, 2010, from Office of the Comptroller of the Currency http//www. occ. gov/static/publications/ handbook/mis. pdf Goel, R. (2007). E-Commerce. New Age International . The Coca-Cola Company. (2009). Growth, Leadership, and Sustainability. Retrieved December 2, 2010, from The Coca-Cola Company http//www. thecoca -colacompany. com/ourcompany/index. html The Coca-Cola Company. (2007). The Language of Refreshment 2007 Annual Review . Executive Communications, The Coca-Cola Company.