Nano Car Project - 8731 Words

A Report of CONTEMPORARY MANAGEMENT ISSUES On Titled â€Å"Feedback of Customers towards Nano† Submitted in partial fulfillment for the Award of degree of Master of Business Administration [pic] Maharaja College of Management, Udaipur (Affiliated to Rajasthan Technical University, Kota) Submitted By: - Ankur Sheokand Submitted To:- Students Name:-Ankur Sheokand Faculty Name:- MBA 2nd sem Designation:- 2011-2013 Declaration I, Ankur Sheokand, studying in MAHARAJA COLLEGE OF MANAGEMENT hereby declare that I have†¦show more content†¦The company will bank on existing dealer network for Nano initially. The new Nano Plant could have a capacity of 500,000 units, compared to 300,000 for Singur. Gujarat has also agreed to match all the incentives offered by West Bengal government. Tata Motors is India s largest automobile company, with revenues of US $ 7.2 billion in 2006-2007. With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world s fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. Tata cars, buses and trucks are being marketed in several countries in Europe, Africa, the Middle East, South Asia, South East Asia and South America. Tata Motors and Fiat Auto have formed an industrial joint venture in India to manufacture passenger cars, engines and transmissions for the Indian and overseas markets; Tata Motors also has an agreement with Fiat Auto to build a pick-up vehicle at Cordoba, Argentina. The company already distributes Fiat branded cars in India. Tata Motors’ international footprint includes Tata Daewoo Commercial Vehicle Co. Ltd. in South Korea; Hispano Carrocera, a bus and coach manufacturer of Spa in in which the company has a 21% stake; a joint venture with Marcopolo, the Brazil-basedShow MoreRelatedThe Tata Nano Case1037 Words   |  5 PagesInc. is facing right now is to predict the viability of the Project Nano. Also, TATA Motors Inc. wants to know what other steps it can adopt to improve the chances of success for its newest venture- The Nano. Overview TATA Motors Inc., part of one of the most respected Business Houses in India-TATA Sons INC., is currently in a phase of producing the world’s cheapest car-TATA NANO. The company has made efforts in manufacturing a cheap car priced at around USD 2200 (INR 100000-Approximately) whileRead MoreTata Nano Case Study1425 Words   |  6 PagesTATA NANO TATA MOTORS HAS UNVEILED THE WORLDS CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano, the worlds cheapest car, manufactured by India based Tata Motors. On March 30, 2009, Tata Nano was launched with an ex-factory price tag of INR 100,000 (about US$ 2000). The case explains the design and development process of TataNano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developing the car, TataRead MoreA Report On Tata Motors1540 Words   |  7 Pagescontinued to increase its presence in the car industry throughout Asia and the world, but especially in their home country of India. From their goal of providing innovative affordable products for the masses, they have expanded from commercial vehicles into passenger cars, becoming India’s largest automobile company. As part of their global expansion strategy, Tata Motors acquired Jaguar Land Rover (JLR) in 2008, which allowed them to move into the higher end car market. The timing of which proved diffi cultRead MoreTata Nano941 Words   |  4 PagesTATA NANO Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action. Each letter of these motivational words said by India s former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man. Finally after the wait of five years, crossing all financial and technological barriers, Ratan Tata kept his promise and unveiled TataRead MoreTata Nano1660 Words   |  7 Pagesof Tata Nano After having successfully launched the low cost Tata Ace truck in 2005, Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.[4] The purchase price of this no frills auto was brought down by dispensing with most nonessential features, reducing the amount of steel used in its construction, and relying on low cost Indian labor. The introduction of the Nano received much media attention due to its low price. The Tata Nano is a cityRead MoreTata Motors Hbr Case - Profitability of the Nano1150 Words   |  5 PagesChairman, Tata Motors Ltd Issue Profitable Production of the Nano Issues A primary issue Tata must consider is the current and future profitability of the Nano. In order to determine if their strategy of entering the small car market is feasible, the influences on the industry must be evaluated. If evaluation of the industry indicates that future profitability is in question, the company must consider canceling the project, or focus on areas where Tata can influence the industry to improveRead MoreTata Motors : A Company1460 Words   |  6 Pagesall odds, that threatened their value proposition. Tata seeks to create a car that accurately characterizes the business’s ideals and core values. Tata Motors, is now in the pressure to create a regain their market value, through ensuring the success of their car Tata Nano. 2.1 Data Analysis Due to culturally and political obstacles Tata Motors Limited experienced incredible difficulty creating and selling their car, the Nano. Tata Motors is placed into a situation poor sales and the center of ineffectiveRead MoreTata Motors : The World s Cheapest Car Priced1119 Words   |  5 PagesTata Motors, India’s largest auto manufacturer have created the world’s cheapest car priced at $2,500 allowing drivers to be able to afford a car. Tata Group is a global enterprise whose headquarters are located in India, founded in 1868. The group contains over 100 independent operating companies, located in more than 100 countries. Each company is under control of their own board of directors and shareholders. One of the subsidiaries of Tata Group that will be focused on in the paper will be TataRead MoreTata Nano Project Management1915 Words   |  8 PagesSTRATEGIC PROJECT MANAGEMENT THE TATA NANO Project Description: - The purpose of this project is to analyze an innovation in the automotive industry. It also describes the strategies of the company and discuss the standard criteria of the product. The main focus is on the product design, distribution, promotion and pricing. The project also includes the critical analysis of failure of the product and critical identification of why the product fail to fulfill the expectation of the customer. The car thatRead MorePresentation on Tata Nano Car1647 Words   |  7 PagesPresentation On Tata Nano - Presentation Transcript 1. Presentation On Tata Nano 2. Introduction Of Tata Nano o â€Å" Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the actionquot;. Each letter of these motivational words said by Indiaapos;s former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt of producing a safe, affordable Car for the common man. Finally after the